Campaign gives advice on the risks of counterfeit drugs in RS

"Knowing how to recognize the real medicine protects the health and also the pocket." The tip is part of a campaign of education on the risks of consumption of counterfeit drugs launched in Rio Grande do Sul, in a meeting between representatives of the State Center for Health Surveillance (CEVS) and state secretary of health in exercise, Arita Bergmann. The initiative is the National Agency for Sanitary Surveillance (VISA), that the RS has a partnership with the CEVS.

Jingles, television advertisements, posters, brochures and booklets are part of the campaign. Entities involved with the theme, as the Regional Pharmacy Council will be called to assist in the distribution of printed material, which should reach all pharmacies in the state. Will also be given a booklet aimed at specific federal police, civilians and military who work in crime suppression of counterfeit medicines.

The campaign aims to teach consumers to differentiate a genuine from a fake drug, through the requirement to invoice and recognize some information on the package, as the batch number and the registration with the Ministry of Health, expiration date, contact with the manufacturer, beyond the seal. The material also discloses the new safety item that should replace the "scratch" on the packaging of all drugs marketed in 2010 true.

The Call Center ANVISA by telephone 0800 642 9782, should be contacted for whistleblowing or signs of counterfeit drugs found in. In RS, the contact can also be made to 150 - the dial CEVS surveillance.

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