Health Photo
publicado em 14/11/2013 às 08h49:00
   Dê o seu voto:

One of the greatest sights of Brazil changed its name on Thursday

The Sugar Loaf was no blue illuminated as part of the activities of the World Diabetes Day

font size

Some pieces of information on this page may have been automatically translated. Makernews is not responsible for the irregularities resulting from these translations. When in doubt,      consult the original text.

To remind the World Diabetes Day and alert the public about the disease dawned on Thursday (14) with a new name: Bread without Sugar.

The change, which remains for a day, a part of the campaign organized by LewLaraTBWA the institutional support of the Brazilian Society of Diabetes

For the Campaign Coordinator of the Brazilian Society of Diabetes, Márcio Krakauer, action will draw the attention of the Brazilian population and world for this disease, which continues to grow and kill people around the world. We intend it, alert the public to conduct tests and diagnose the disease early, and those who are already suffering, they make better control of their disease to thereby reduce the risk of chronic complications of diabetes.

The campaign, which includes radio, ads and guerrilla actions created by the agency LewLaraTBWA with the support of the Brazilian Society of Diabetes, the Company Path Sugar Loaf and the Secretary of Tourism of Rio de Janeiro, will be marked by the inauguration of the 14th November, at 8:30 pm at Space Guanabara Bay, at the top of Urca Hill, which has the support of authorities and celebrities suffering from this health problem. "This is an unprecedented support for the cause. I'm hoping it reaches the eyes and ears of the world," says Fadel Manir, CCO of TBWA LewLara.

To promote awareness and early diagnosis of the disease, several actions will be held throughout the day in Morro da Urca. In a kiosk, installed especially for the day, prosecutors distribute souvenirs theme with new signature tourist spot, including mugs, t-shirts and postcards, and flyers with information about the disease.

On occasion, visitors can also do a blood glucose test to measure the level of blood sugar. The exam will be done by a specialized team of Roche Brazil. Additionally, hotels, taxis and tourist agencies have changed their communication so that the tourist is taken to the "Bread without sugar."

Diabetes, a disease that now affects more than 371 million people around the world, will be the protagonist of one of the main sights of Rio de Janeiro. To alert the public about the prevention and better disease control, on November 14, World Diabetes Day, one of the biggest cards of Brazil, Pão de Açúcar, will be called bread without sugar. In Brazil, there are over 13.4 million people with diabetes.

  • Share this pageShare this page
  • Share this pageCorrect
  • ShareShare
  • AlertAlert
Reduced link: 
  • You are recommending this story: One of the greatest sights of Brazil changed its name on Thursday
  • Fill in the following form to send your recommendation to your friend:

  • You are suggesting a correction for this story: One of the greatest sights of Brazil changed its name on Thursday

Receba notícias do iSaúde no seu e-mail de acordo com os assuntos de seu interesse.
Seu nome:
Seu email:
Desejo receber um alerta com estes assuntos:
Bread without Sugar    World Diabetes Day    Diabetes    Lew'LaraTBWA    Brazilian Diabetes Society    Márcio Krakauer    Health   
Leave your comment
(Required fields are marked with an *)

(Your email address will never be published or shared.)

Enter the letters and numbers below and click in the button "send"

  • Twitter iSaúde
Informe Saúde printed version

Recommend the portal
Close [X]
  • You are recommending this story:
  • Fill in the following form to send your recommendation to your friend:

RSS news from the portal  iSaú
Get the newsletter of the portal  iSaú
Recommend the portal iSaú
News from  iSaú in your blog or website.
Get news on the subject of your interest.
© 2000-2011 Todos os direitos reservados.