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November Blue alert for early diagnosis of prostate cancer

The theme of the campaign aims to raise awareness among men about the need to undergo preventive examinations.

 
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Foto: Marcelo Camargo/Agência Brasil
Reference Centre for Men's Health (SP) takes the month of prevention of prostate cancer, known as Blue November, to enlighten the public about the male disease.
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Reference Centre for Men's Health (SP) takes the month of prevention of prostate cancer, known as Blue November, to enlighten the public about the male disease.

To warn men about the importance of early diagnosis of prostate cancer, the Brazilian Society of Urology (SBU), in partnership with the Institute for Life Stepmom, will brighten attractions in various cities and distribute pamphlets explaining the movement called Blue November . The campaign theme - One Touch, one Dribbling - want to raise awareness among men about the need to undergo preventive examinations.

Data from the National Cancer Institute (INCA) reports that last year identified more than 60,000 new cases of the disease. The institute considers prostate cancer a disease of old age, because about three quarters of the cases in the world arise from the age of 65. According to Eduardo Ribeiro, uro-oncologist at the Hospital Santa Lucia in Brasilia, men are more aware, not as much as women, ranging from teenagers to the gynecologist, but we no longer see much resistance, said Ribeiro.

The prostate is a gland present in men, located below the bladder and in front of the rectum. The cancer can be initially discovered on clinical examination a digital rectal exam that faces resistance from many men, combined with the results of a blood test. If the detected tumor biopsy is only able to confirm the presence of cancer. According to the SBU, when found early, 90% of prostate cancer cases are curable. According to Ribeiro, who have cases of prostate cancer in the family, obese, and black are at higher risk of developing the disease.

According to the Inca in Brazil, prostate cancer is the second most common among men, behind skin cancer. In absolute terms, it is the sixth most common type in the world and more prevalent in men, accounting for 10% of all cancers. The incidence rate of prostate cancer is six times higher in developed countries compared to developing countries.

In the early stage, prostate cancer does not usually have symptoms. When there are similar to those of benign prostate growth: difficulty urinating and the need to urinate more often during the day or night. In advanced stages, the disease can cause bone pain, problems urinating, and when more severe generalized infection or renal failure.

Treatment will depend on the stage of the disease, and can be done with surgery, radiation, hormonal therapy and sometimes just medical observation.

Shares of November Blue predict, and a blue lighting in sights such as the Christ the Redeemer in Rio de Janeiro, and the National Congress in Brasilia, the distribution of leaflets in football stadiums during the Brazilian championship. The SBU will deliver a list of suggestions to lawmakers, including the creation of centers of reference in Men's Health, to improve their access to SUS, as with women.

Source: AGÊNCIA BRASIL
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One Touch    one Dribbling    November Blue    prostate cancer    Brazilian Society of UrologiaEduardo Ribeiro    health   
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