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publicado em 02/08/2013 às 13h24:00
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Breastfeeding campaign appears in film sessions

"As important as breastfeeding your baby is to have someone listen to you," is the theme of the campaign launched on Thursday

 
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Foto: Karina Zambrana - ASCOM/MS
Foto: Karina Zambrana - ASCOM/MS
Imagem: Ministério da Saúde
Launch of National Campaign on Breastfeeding 2013 cinema room with view to mothers within the Cinematerna. Time was unique to mothers during movie programming. Banner of the National Breastfeeding Campaign 2013.
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Launch of National Campaign on Breastfeeding 2013 cinema room with view to mothers within the Cinematerna.
Time was unique to mothers during movie programming.
Banner of the National Breastfeeding Campaign 2013.

The Ministry of Health launched the Breastfeeding Campaign, on Thursday (1) in Brasilia as part of World Breastfeeding Week, sponsored by the World Health Organization (WHO), with a membership of 170 countries.

The event was held in a theater with view to mothers within the Cinematerna a unique time given to them and their babies during movie programming in an environment with moderate temperature and soft light. The non-governmental organization Cinematerna, which was created in 2008 to promote the resumption of social life mothers, has 60 rooms in 30 cities in 14 states.

The campaign sends the message that women need support for breastfeeding and for that, we need to mobilize family and health professionals. Breastfeeding not only reflects health in childhood but also in adulthood this child because breastfeeding reduces risk of obesity and high blood pressure, said the coordinator of the Area of ​​Child Health, Paul Bonilha during the launch event in Brasilia. We Cinematerna amamentamos founders of our children up to two years of life and believe in the importance of breastfeeding in the bond that the act provides and the benefits it brings to the baby, said Irena Nagashima, a founder of Cinematerna.

In 2013, the campaign of the Ministry of Health in partnership with the Brazilian Society of Pediatrics (SBP), carries the slogan as important as breastfeeding your baby is to have someone listen to you and will be first released in the cinema. With focus on the care with qualified professionals to meet mothers all over Brazil to ensure breastfeeding up to two years, as has the actor godfathers Sawed Marcelo and his wife Roberta Rodrigues, parents of twins William and Philip, born in April this year.

The Ministry of Health will distribute posters and brochures for the Departments of Health (SES). There will be about 200 000 billboards which should be posted in the health services that serve women and children in Brazil, plus 1.7 million leaflets will be distributed in the states.

According to the latest survey by the Ministry of Health, 2009.41% of children under six months receive breast milk exclusively breastfed and 67.7% in the first hour of life. The mean duration of breastfeeding increased month and a half from 1999 to 2008, from 296 to 342 days.

Exclusive breastfeeding is the most effective strategy in reducing child mortality. It is estimated that actions to promote breastfeeding and complementary feeding healthy are able to decrease respectively by 13% and 6% of deaths occurring in children under five worldwide.

With information from the Ministry of Health

Ministério da Saúde
Filme da Campanha Nacional de Amamentação 2013

Source: Isaude.net
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