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publicado em 22/05/2013 às 16h57:00
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Campaign warns of actors with no cure blindness from glaucoma

 
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Foto: SBG/ASCOM/Tino Comunicação
Foto: SBG/ASCOM/Tino Comunicação
Actors characterized as double The SBG will promote various activities in the city of São Paulo in the National Week of the Combat Blindness Glaucoma
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Actors characterized as double "Eye and Eye Drops." Action was prepared by the Brazilian Society of Glaucoma
The SBG will promote various activities in the city of São Paulo in the National Week of the Combat Blindness Glaucoma

According to IBOPE survey, one third of Brazilians over 16 years old has never been to the eye doctor. Concerned about this fact and its consequences, the Brazilian Society of Glaucoma (SBC) promotes various activities in the city of São Paulo in the National Week of the Combat Blindness Glaucoma (20 to 24 May). A pair of actors characterized as Eye and Eye Drops will tour the main points of the metropolis doing skits entertaining and enlightening to alert people to the main cause of incurable blindness in the world. On day 23, the duo will stop the main avenue of the city, Paulista.

Between 9h and 16h, who will go through the free MASP will be invited by the duo of characters Eye and Eye Drops come in a sensory room totally dark and find out what are some objects exposed by touch since you are blindfolded. Volunteers of visually impaired Dorina Nowill will guide people in this discovery. After, you can make and take home photos with characters whose campaign slogan this year is SEE EVERY DAY. All scenes clicked on the date will be displayed on a special wall on the site of the initiative: www.cuidadocomoglacoma.com.br. Fight against glaucoma is a major challenge. The disease has no cure but can be treated and prevent loss of vision if it is discovered sooner. Says Dr. Vital Paulino Costa, president of SBG and Head of the Glaucoma Unicamp.

According to the ophthalmologist, the concern of the medical society has increased even more from the results of a survey commissioned by IBOPE her. The data showed that the majority of Brazilians have never been to the eye doctor and as a result, there is widespread ignorance about glaucoma. This is a silent disease and no symptoms. Patients only realize they are in trouble in sight when it is already in an advanced stage.

The actions have the support of the Association of Friends, Family and Carriers Glaucoma (Abrag) and are part of the national awareness campaign popular Beware of Glaucoma, an initiative of the entity. With support from the Ministry of Health, the campaign aims to alert people to the early diagnosis and treatment of disease that if not treated properly, progresses to total loss of vision gradually.

Glaucoma now affects 2% of Brazilians aged over 40 years (about one million people), reaching triple after 70 years. According to the World Health Organization, each year are recorded 2.4 million new cases worldwide. The most worrying is that most individuals have no symptoms and do not know they have the disease. Therefore, beyond the performance and interaction with people, the duo Eye Drops Eye and distribute educational booklets and simulate the importance of vision in eye drops to treat the disease.

Source: Isaude.net
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Glaucoma    Eye and Eye Drops    incurable blindness from glaucoma    Brazilian Society of Glaucoma    National Week of the Combat Blindness Glaucoma    MASP    Dorina Nowill    Dr. Vital Paulino Costa    Brazilian Association of Friends    Family and Carriers Glaucoma    Abrag   
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