publicado em 20/02/2013 às 14h24:00
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The American Association for the Advancement of Science says that the Internet is the second most accessed source of news worldwide

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A survey of heads of laboratory showed that more than half had no accounts in social media services. Without this power, scientists are limited to how many people they can reach. If you're out of social media, can make a lot of noise, but few are those who will hear, said.

Most scientists may not have time to maintain a blog, but fortunately platforms like Facebook provide efficient ways to share scientific information. With 67% of internet users using Facebook, researchers there have a way to reach a network of people with which, otherwise, could not communicate, he said.

Optimism aside, the speaker Dominique Brossard, Professor of Communication at the University of Wisconsin in Madison, agreed with the importance of social media, but suggested caution in using these forms of communication for the transmission of scientific information.

In an article published in the Journal of Computer Mediated Communication, Brossard found that the tone of the comments on a blog or in a post influences the perception of readers.

The main point is that publishing in social media is a two-way communication. Each publication can be accompanied by comments, which can be favorable or contrary to what is informing said.

According to Brossard, when comments on a survey on social networks mentioned are rude or derogatory, readers become more likely to adopt a negative view about the study. But a series of rules or guidelines for use of social media, in this case, can mitigate the problem and lead to improvements in online etiquette, said.

Source: FAPESP
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