Public Health
publicado em 10/01/2013 às 16h23:00
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Mine uses social networking and Internet mobilizes to fight dengue

Campaign awards participants of prevention more engaged, posting photos and videos on facebook

 
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Imagem: Divulgação/Agência Minas
DengueMob, mobilization platform designed to perform well in reducing outbreaks of the mosquito Aedes aegypti
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DengueMob, mobilization platform designed to perform well in reducing outbreaks of the mosquito Aedes aegypti

The campaign Dengue: must end. It's time for everyone to act, sponsored by the Department of Health of Minas Gerais has the objective of reducing the numbers of dengue in the state. One of the main tools of the campaign is DengueMob, mobilization platform designed to perform well in reducing outbreaks of the mosquito Aedes aegypti and still reward the most engaged in action.

Through interactive map where the action happens, users can post their combat actions using your facebook account via picture or video. From this, the jury will evaluate monthly Indexed rewarding good deeds according to three categories: gold, silver and bronze. Premiums vary according to placement and may be provided to Smartphones and Tablets MP3 Player.

Besides DengueMob, the campaign encompasses various publicity materials, radio spot, fighting parts, materials and multimedia ads that show how dengue can steal time from your life, it is not stealing your own life. In addition, two films were made with the participation of real characters affected by the disease.

The action DengueMob runs until November 15, 2013. On the map the user can still make complaints locations with potential outbreaks of the mosquito, assisting agents in monitoring and combating disease. The registered complaints are forwarded to local governments so that appropriate actions are taken.

Source: Isaude.net
   Palavras-chave:   Dengue    Mines    Facebook    Internet    Dengmob    Aedes aegypti   
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