Public Health
publicado em 01/09/2012 às 15h58:00
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Bill calls for end of giveaways with food

For the Consumer Defense Code is unfair advertising that takes advantage of the lack of judgment of the child

 
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Passed the CMA (Committee on the Environment, Consumer Protection and Regulation and Control), this week, the bill (PLS 144/2012), Senator Eduardo Amorim (UP PSC), which calls for the end of toys are associated with buying food as gifts. The bill applies to fast food chains, restaurants or other establishments that sell food. By design, these establishments are prohibited from distributing free gifts, toys or any object of child appeal. The ban extends to free gifts and paid.

"The CDC (Consumer Protection Code) defines as improper advertising that takes advantage of the lack of judgment and experience of the child. Practice of linking a toy to the consumption of foods that are mostly unhealthy food, just working as an advertising directed at children and takes advantage of the infant universe own desires (the desire for a toy) to sell products that can often be detrimental to the health of small, "said the lawyer Idec, Mariana Ferraz.

The text of the bill, before being forwarded to the House of Representatives, will still pass by the EAC (Economic Affairs Committee) and CAS (Committee on Social Affairs).

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Another issue worth mentioning is the call venda married: one that occurs when to buy a product, you must purchase another without option of choice separately. "This practice is prohibited by the CDC. For these reasons, the issue should be regulated in specific rule to prevent abuse," concluded the lawyer.

Source: Isaude.net
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