The video campaign for organ donation "A true hero never dies", an initiative of the Ministry of Health (SES), will appear again in the cinema halls in Goiânia (GO). The media will run from this Friday (3). The release takes place during one week.

The video has been featured on the big screen between June 29 and July 5, in the movie Shadows of the Night, and 6-12 July in The Spectacular Spider-Man movie.

According to data from the Ministry of Health, released on Monday (30), Brazil broke the record by registering 13.6 donors per million population (PMP) in the first quarter of 2012; goal was set for 2013 . In the first quarter of 7993 transplants were performed in 2012. A growth of 37% compared to same period in 2011, when 5,842 were reported. The Northern region increased by 109% and the Midwest had 103%.

This week, the Ministério da Saúde e o Facebook anunciaram a partnership to promote organ donation in the country. The new feature aims to encourage users to express their desire to be an organ donor in Brazil.

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