Underground River is campaigning for awareness of blood donation

Nobody is so poor that they can donate and not so rich that it can not receive. The popular saying is the motto of the video that appears in all subway stations Rio from this week. The action is part of the Saving Lives campaign Drop by Drop, whose goal is to increase the supply of blood and blood products (plasma, platelets, erythrocytes, etc..) In the blood center of Rio de Janeiro.

The video lasts 15 seconds and will be displayed during the month of August in the TV platforms of all stations of the Metro Rio will also be distributed books through which the blood donor will follow the dates of their next donations.

We want to make blood donation a permanent habit among the locals, said the coordinator of the Volunteer Program of Viva Rio, Cybele Days.

The area covered by the Underground River reaches, directly and indirectly, all program areas are located where the units of the Family Health under the shared management between Viva Rio Health and the Municipality of Rio de Janeiro, through the Municipal Health Department and Defense Civil (SMSDC), main partner of the campaign Saving Lives Drop by Drop.

The action to raise awareness of the importance of blood donation is part of the partnership between the NGO Viva Rio and the Rio Metro

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