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publicado em 30/07/2012 às 18h41:00
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MS and Facebook Announce Partnership to promote organ donation in Brazil

New feature of the social network will encourage users to express desire to be an organ donor in the country

 
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Foto: Valter Campanato/ABr
Foto: Valter Campanato/ABr
Alexandre Padilha, Health Minister Alexandre Hohagen, Facebook's vice president in Latin America and Silvano Raia, Executive Coordinator of the Strategic Committee for Development of new Centers for Transplants Alexandre Padilha, Minister of Health and Alexandre Hohagen, Facebook's vice president in Latin America
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Alexandre Padilha, Health Minister Alexandre Hohagen, Facebook's vice president in Latin America and Silvano Raia, Executive Coordinator of the Strategic Committee for Development of new Centers for Transplants
Alexandre Padilha, Minister of Health and Alexandre Hohagen, Facebook's vice president in Latin America

The Ministry of Health and Facebook announced on Monday (30), a partnership to promote organ donation in the country. The new feature aims to encourage users to express the desire to be an organ donor in Brazil. The feature has the task of adding and registering potential donors from over 37 million Facebook users in the country. The proposal also seeks to promote the importance of expressing their intention to donate using the power of social networks.

"This is another tool that will help our campaign to encouraging, we have to use social networks to mobilize and engage people who support the cause. We need to make this idea be multiplied and reach more people," says the Health Minister Alexandre Padilha.

The Ministry of Health uses social networks, since 2009, to get closer society, clarifying questions, taking suggestions and working to improve the National Health System (SUS).

Facebook will have among its features in the timeline, the user the option to expose your desire to donate organs. The Internet can add the information that a donor and share their story about when, where and why he decided to become one.

Most transplants <b> </ b>

Brazil beat the record by registering 13.6 donors per million population (PMP) in the first quarter of 2012, a goal was set for 2013. The numbers also were announced on Monday. The country ended the year 2011 with 2048 donors. In the first quarter, the country registered a 29% increase in the number of donors - 726 donors - compared to the same period last year - 564.

In the first quarter 7993 transplants were performed in 2012. A growth of 37% compared to same period in 2011, when 5,842 were reported. The Northern region increased by 109% and the Midwest had 103%. Heart transplantation was 61% growth.

The national rate was 11.4 donors pmp in 2011E, in 2010, the index stood at 9.9. The goal of the Health Ministry is to reach 15 donors per million population in 2015.

The UHS offers comprehensive care to patients transplanted, including periodic examinations and post-transplant medications. "We want to reach the goal of 15 donors pmp. We are working on expanding services and encouragement from the public to be aware that family members to donate organs after the loss of a parent," adds Padilla.

Source: Isaude.net
   Palavras-chave:   Facebook    Organ donation    Ministry of Health    Transplants    Social networks   
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