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publicado em 11/05/2012 às 14h29:00
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Idec cobra position of the government on child advertising of food

Agencies urged compliance with the recommendations of PAHO on the promotion of food and soft drinks for children

 
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The Brazilian Institute for Consumer Defense (Idec) and Instituto Alana charged the federal government and regulatory agencies comply with the new rules of promotion and advertising of food and soft drinks for children. A letter was delivered on Thursday (10), the Ministries of Health and Social Development and Hunger Alleviation, the National Health Surveillance Agency (ANVISA) and the National Health Council (CNS). The new recommendations of the Pan American Health Organization (PAHO) was released in April this year.

Among other recommendations, the Pan American contends that the Ministry of Health, through its institutional apparatus, assume responsibility for the process of regulating the promotion and advertising of food.

This point strengthens initiatives such as the Resolution No. 24 of ANVISA, 2010, which provides that advertising of foods high in sodium, fat and sugar is accompanied by warnings of possible health risks in case of excessive consumption, says Isabella Henriques, Alana Institute. Currently, the rule is suspended by a decision of Justice for companies associated with entities such as the Brazilian Association of Food Industries.

Since 2005, the World Health Organization (WHO) recognizes the marketing of unhealthy foods to the child population as a factor contributing to rising levels of obesity and overweight.

Source: Isaude.net
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