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publicado em 03/02/2012 às 13h14:00
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For the first time, transvestites are highlighted in the AIDS prevention campaign

Ministry of Health publishes material intended for transvestites in the prevention campaign in the Carnival. The focus is on young people

 
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Arte: MS
Arte: MS
Foto: Erasmo Salomão/ASCOM/MS
Poster campaign aimed at transvestites Poster campaign aimed at homosexuals Alexandre Padilha, Minister of Health launches the court of the Academy of Rocinha, in Rio de Janeiro (RJ), the Campaign for AIDS Prevention Carnival 2012
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Poster campaign aimed at transvestites
Poster campaign aimed at homosexuals
Alexandre Padilha, Minister of Health launches the court of the Academy of Rocinha, in Rio de Janeiro (RJ), the Campaign for AIDS Prevention Carnival 2012

For the first time that the Ministry of Health has a specific material to raise awareness of HIV prevention campaign in the public transvestite carnival. To encourage safe sex during the festive period, the Department of STD, AIDS and Viral Hepatitis launched this week in Rio de Janeiro, a campaign aimed at young people 15-24 years, mostly gay.

Two other posters of the campaign direct to the young and gay and heterosexual. One of the posters, a boy and a transvestite appear together as a couple. The idea is to show that this type of situation is normal and that the only problem in any relationship Carnival is to forget the use of condoms.

According to the Ministry of Health as well as in previous years, will be broadcast messages encouraging HIV testing after a period of revelry. Actions include posters, advertisements on television, radio, caps, and other materials.

<b> Reviews </ b>

Eduardo Soares, Educommunication articulator of the youth ministry in the Archdiocese of Pará, found that the inclusion of transvestites can increase the public visibility of the Lesbian, Gay, Bisexual and Transgender (LGBT) people in other ministries. He spins some criticism. The material summarizes the carnival only sex. The phrase 'that goes far' could be replaced by another expression of health care.

Kleber Mendes, an activist in Paraná member of the National Network of Adolescents and Young People Living with HIV / AIDS, said the way the posters were put in context contributes to the stigma. Transvestite show in an alley, in a gay club and a heterosexual couple on the beach with a romanticized ambiance. He said the campaign fails to consider the look of the social movement.

Marta McBritton, coordinator of the Cultural Barong, São Paulo, like the way the different audiences were presented in graphic material. The couples received the same image processing and similar scenario, reflecting the 'normal' heterosexual relationships, homosexuals and transvestites. Marta believes that there is a fundamental assessment of the impact of actions taken during the Carnival.

<b> Videos on TV and internet </ b>

The films to be broadcast on television and the Internet have situations where the campaign's target audiences: young gay men and a heterosexual couple are about to have sex without condoms. In both films, there are fantasy characters - a fairy, in the case of the film's gay couple, and a crab, the heterosexual couple - with a condom. In the end, in both videos is the message: In the excitement of all rolls. Just do not roll without a condom. Keep yours.

Para ver as peças da campanha, acesse o link aqui.

<b> Theme </ b>

The carnival this year's campaign continues the Campaign 1st December Day World AIDS Day, when gay youth 15-24 years have been indicated as priority public.

The Epidemiological Bulletin STD / AIDS released in December of last year shows that the epidemic in this population has grown in recent years. From 1998 to 2010, the percentage of cases in the heterosexual population 15 to 24 years fell 20.1%. Among gay men the same age, however, an increase of 10.1%. Last year, for each age group of 16 gay men living with AIDS, 10 were heterosexual. This ratio in 1998 was 12 to 10.

In the general population 15 to 24 years between 1980 and 2011 were 66,698 AIDS cases diagnosed, and 38,045 males (57%) and 28,648 female (43%). The total amounts to 11% of total AIDS cases reported in Brazil since the beginning of the epidemic.

regional <b> Actions </ b>

Source: Isaude.net
   Palavras-chave:   AIDS    Carnival    Transvestite    Gay    Ministry of Health    Advertising    STD    AIDS and Viral Hepatitis   
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